Why a Logo? Really not sure, but most companies have one. Very few Logos have the recognition of being iconic. Most are emblems known best by the companies that create them and their clients, consultants, and local competitors. Logos fit nicely on letterheads and title blocks. Being an architect, I have the need to feed the creative process, so I created a logo for my business.
The logo is based on my interpretation of the ancient symbols for sun, earth, air, and water. The updated symbols represent the current terms of solar energy, materials & resources, air quality, and water conservation; the basis for my sustainable design practice.
Thirty six years ago, the circles were created by using a technical ink pen on vellum. A photocopy of the original was scanned and edited in Photoshop. The colors are primary red, green, and blue. Water takes on the color of the sky, so both circles are colored blue. The voids between the ink lines form bars that connect the four circles, reinforcing the idea that the four aspects of design are linked and integrated into a single solution.
That's the story behind my Business Logo.